Thursday, November 26, 2020

"It's official he's a certified loverboy" Drake's new album coming January 2021

















The Certified Loverboy drops January 2021

 

He has one of the most distinctive and recognizable voices. Who knew that a young actor who was starring on a teen drama would become of the most successful rappers and artists of the millennial generations? He is a representation of America at this time a human snapshot of what African American/Biracial men are in the country. He grew up with a Jewish mother and an African American father. I am talking about no one other than Aubrey Drake Graham better known to his fans by his middle name as Drake. He was born October 24, 1986 in Toronto, Canada. It was destined for him to work in the creative arts and music field. His father Dennis Graham was a percussionist for Rock & Roll legend and Hall of Famer, Jerry Lee Lewis, his paternal uncle was a bassist for Sly and the Family Stone. Drake’s mother was part of a very musical family. Family fact his grandmother baby sat the future “Queen of Soul”, Aretha Franklin. So it seems it was written in the stars for Drake to find himself in the entertainment world. Drake got a hand when he was in his high school a classmate of his just happened to have a father who was an entertainment agent. His classmate told his father and next thing Drake landed a role in 2001 for the Canadian teen drama series, Degrassi: The Next Generation. He starred as “Jimmy ‘Wheelchair Jimmy’ Brooks” who becomes permanently wheelchair bound when he is shot by a classmate.

Drake loved acting so much his attention was taken away from his academics and he wanted to pursue acting further and focused on acting career. He starred on Degrassi from eight years and left the show in 2009. He decided to focus on his music career. In 2006 he released his first mixtape, “Room for Improvement” and sold a modest 6,000 sales. He followed that with a 2007 follow up, “Comeback Season”. Towards the end of his career with Degrassi he considered a normal nine to five job. His luck gave him another hand again. He received an unexpected phone call from Lil’Wayne who asked him to join him on his Carter III tour during that time he was taken under Lil Wayne’s wing. He became a mentor to him and he was groomed further for the switch from the acting world to the rap world. He released “Best I Ever Had” a song dedicated to his former significant others. “Best I Ever Had” reached number two on the Billboard Charts in 2009 and he followed up with another smash hit, “Successful”, ft. Trey Songz. It was a smash hit and went gold and made it to the Rolling Stone magazine’s 25 best songs on 2009. I remember that the whole Young Money record label, squad and Drake as a solo artist had hits playing consistently on the radio, the internet, and social media platforms. My friends and I were dancing partying to these songs at nightclubs from New York, Jersey, and Las Vegas.  So Thank you Drake you gave us the soundtrack to our lives for many summers and you still are. On June 15, 2010 “Thank Me Later” Goes Number One and Take Care his sophomore LP wins a Grammy. He earns the title as a “The Prince of Hip Hop”.

If you listen to how many hits Drake had during this time on his first album I can say honestly probably every song was a hit actually. He had A list stars on his album featured executive produced his album along with him. He had Swizz Beats, Alicia Keys, Timothy “Timbaland” Mosley, Lil Wayne, Jay-Z, and so many other producers were featured on his debut album. His millions of fans today say “Where did this Drake go?” what happened to this star. He still has that swag, star quality, and confidence in his lyrics. As he’s evolved as an artist but he took a different turn in his career it was more about battling other hip hop artist throughout his career. He has had some controversy as he has evolved as an artist. Feuds with other artist in his inner circle, even artist he collaborated with like Kanye, Jay-Z, and more.  His battles never lasted long though he continued to pursue his career and evolved as an artist. In 2013, he followed up with “Started from the Bottom” from his 2013 hit album, “Nothing was the same”. He followed up and managed to continue slamming the Billboard charts. He released several mixtapes in between and collaborated with other artist like Alicia Keys, Rihanna, The Dream, Future, Tyga, The Game, and many more. In 2015, he went back into the studio and followed up with his fourth studio album, “Views” it debuted in the spring of 2016 at Number 1 again with the famous and well known hit, everyone remembers, “Hotline Bling” even AT&T got in on the song and SNL did a parody as well.

He has done nothing but continue to make smash hit after hit. 2018 he released one of my other favorite albums, ”Scorpion” with “Nice for What” a song dedicated to all of the strong, independent, successful women who really shouldn’t let anyone ever try to disrespect or take advantage of who they are. I love that song there’s something about his lyrics is he always adds a few lyrics that stick to women’s minds. One of my personal favorites is “Fancy” he wrote and recorded with “Swizz Beats”, “T.I.”. He has an appreciation for women if you pay attention he’s observant and he knows how to make you feel confident in his bars he spits over his verses. Pay close attention the next time he is speaking to the women on a level you never even realize. So I appreciate that in his lyrics.  One thing I admire about him as a writer is you can tell everything comes from an authentic place. There’s no one saying ok change this, or we can change his image here. His image is more of a rapper who will make you think critically, he can finesse you in his lyrics, but still make you want to party, dance, and play his music for other people too. I have to give it to him he shocked and impressed me when he teamed up with Chris Brown on “No Guidance” stayed consistently on radio, internet streaming via social media, and music streaming allowed the song to stay on Billboard charts for 24 weeks. This was a surprise but it allowed people to see he had grown and evolved where he can shut down rumors, gossip stories, blog entertainment stories. He can show that I can collaborate with anyone if I want to continue transforming and expanding as a recording artist.

So from “Thank Me Later” to “Certified Lover Boy” he has grown and he’s in a different lane in his career. After 10 years and more he has proven himself as an all around entertainer and hip-hop recording artist. I would love to ask why “Certified Lover Boy”? Because of his ability to sing and rap in his songs, his connection to his female audience, or because his image has evolved and changed since then he knows how to connect to a wide range of people and his fans too. He appreciates a range of music you can hear it in the musical influences he’s had in his songs. He doesn’t sound like anyone else in his songs. He has an original sound in his music. Certified Loverboy is going to give his fans a different side to his music. It’s a celebration of his glory days. You can hear it on “Laugh Now Cry Later”, “Life’s Good” ft. Future.  You see that he’s now in a place of creating and making great music for his projects.

From looking at Drake’s interviews, music videos, and projects this is what sums up his career, his work ethic, and how he approaches his music.

I would say this is the best way to define him as a hip-hop artist in this generation. He can battle women and men in the rap game and still come out on top. He can finesse the ladies and stomp on the chest of his male rap counterparts through rapping his bars.

“No competition against anyone he just want to create challenges to become an evolutionary and a well orchestrated artist”. He’s up to taking himself and his music into different genres and areas. That’s part of becoming a recording artist you’re not afraid to work with different people, genres, tempos, musical beats, live music, and using authentic moments for your songwriting. So get ready to turn up, get lit, get lifted, party, dance, have fun, and appreciate the artist and person who creates the music.

Certified Loverboy comes out January 2021. Stay tuned for more information visit http://www.drakerelated.com and http://www.ovosound.com 

Check out the Certified Loverboy athleisure outfits online. Also follow him on all social media platforms.

 

 

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