Celebrities Taking Over the Beauty Business in 2026

 

Celebrity attachment to beauty has never been uncommon in the beauty business of cosmetics, fragrances, or even fashion. It’s a natural fit people see beautiful and handsome faces it usually pays off for people to go a step further. You may see their faces grace the cover of a box, a beauty bottle, or their image on advertisements too. They present the image and we all aspire or may want to achieve that same glow, that look, or just feel healthier too. Now imagine if you the celebrity have your own beauty brand, where you use ideas from your upbringing, you’re searching for products that will nourish not just the hair, but promotes growth from the root to the ends of your hair, you want to create nutrients that will make the products create thickness, length, and non-breakage too. This is where beauty and hair cosmetics are leading. Women are doing their homework, they’re going back to grassroots but then adding technology and science to back them too. They are creating change in the beauty business to push ideas that will create change, growth for women, and solutions. The people I chose in this blog entry are artists, entrepreneurs, some of you may know and love their work. You know their faces, their style, they have numerous things in common gracing red carpets, appearing on television shows, some music videos, and online appearing on different content. These women are multi hyphenates finding ways to reinvent themselves and their brand. They know they are powerful, influential, stylish, beautiful, and want women and men to feel like their best selves too. 

Here's my short list of women in the beauty and fragrance industries: 

 1. Cardi B’s Grow Good Beauty 

 2. Crystal Renee Hayslett’s Unapologetic Hair care line 

 3. Beyonce’s Cecred

 4. Tracee Ellis Ross’s hair care line, Pattern 

5. Lala Anthony’s Hair care Line

 6. Selena Gomez Rare Beauty 

7. Rihanna Fenty Beauty 

 8. Ming Lee’s Boulangerie Fragrances 

9.  Cashmere Nicole, Owner/Creator of "Beauty Bakerie"

10. Stormi Steele- Canvas Beauty

 1. Cardi B- Belcalis Alamanzar “the Bronx Bombshell”, rapper, entrepreneur, reality and Instagram star born on October 11, 1992 from New York, NY raised in the Bronx, New York. Just came off of her successful “Little Miss Drama tour” from February-April 2026. Cardi’s tour was considered one of the most successful and sold out tours for the hip hop and rap genre performed and headlined by a female artist. All the while of getting fitted for costumes, hair, conducting meetings, getting ready for the Met Gala 2026, raising 4 children, Kulture,8 , Wave,4, Blossom,2, and Brim, 7 months. Cardi took time to focus on one of her important business ventures. Beauty, Hair cosmetics for women. I remember during the pandemic (2020-2022). Many women and men could not go to the beauty salon, barber shop, hairstylists, or anyone during that time. A lot of our ends were splitting, causing breakage, damage, and poor quality to our roots and growth. We needed a way to maintain our inner and outer beauty while we were quarantined during that time. I remember on YouTube I myself was looking for ways to grow my hair again naturally for more strength, thickness, and length. I was finding ways to increase my protein, biotin levels, how to maintain conditioning, and to find nutrients that will increase my length. Whose video do I see for an avocado hair mask treatment. I see Cardi B’s hair mask in 2020 while I was home during the pandemic. Did I try it? I sure did absolutely. Long thick hair runs in my family. I had long hair down to my shoulder when I was about 6 or 7 years old. Over the years I had many different hairstyles, cornrows, flat twists, curls, ponytails, and braids. I wanted a low maintenance hairstyle while I can maintain length. I even did a big chop twice once in 2012 and the second time in 2018. It paid off I am glad I did. I learned from Cardi B’s treatments the same nutrients you put into you body as females. Women we need a lot of protein, iron, calcium, antioxidants, and collagen as we age, as our bodies mature, grow, and to maintain energy. The same goes for our hair, sometimes an avocado honey mask, a rice water treatment, rice mask, are things that will “feed” our hair the same way we do maintain deep conditioning. Does it work I believe it works but you must maintain a healthy diet, vitamins, a lot of fruits, vegetables, water, and milk. Collagen, Biotin, and protein will get you there faster because you will see length kicking in not only with your scalp and tresses. It will get you there with even your eyelashes and eyebrows too. I say all of this because shampoo and conditioner is not only way to get your hair to have the length and thickness you want. Sometimes going the extra mile of proper nutrition, diet, vitamins, blood flow, and foods will increase your chances of thicker natural tresses too. I believe with time, a haircare routine night and day. It will increase more growth. Cardi B’s Grow Good Beauty products dropped this spring officially on April 15, 2026 this year to a huge sell out. I just checked her website again and her products are still selling out at this moment and is flying off the shelves. I love it because you can tell she knows now how to increase growth naturally for women. She herself experienced low porosity levels with growth in her hair or breakage. She and I are similar with our hair journey we did the wigs, the hairpieces, and did cut or trim our ends to get progression. Again as she says with growing good you need to properly feed your roots. It should be the same process and dedication like with our bodies and plants. We have to take the same initiative to get there to see success happen with our hair too. I believe it’s possible. There’s something about women of color, the traditions, the things we learn in the kitchen growing up, from our ancestors, our elders, that just takes on more growth naturally. No pun intended but it’s true. I think its something powerful that we have to sustain today. If it works you see positive results, and you’re comfortable. Then yes I say continue on with your hair care journey if it works for you. Visit www.growgood.beauty.com. 

 2. Crystal Renee Hayslett born on October 18, 1982 from Martin, Tennessee is a singer, actress starring on both television series, “Sistas” and “Zatima” as “Fatima Wilson-Taylor”, she’s a costume designer, stylist to filmmaker, actor, director, Tyler Perry, she’s a producer, and podcast host of “Keep it Positive Sweetie” which can be found on Apple, YouTube, and Patreon platforms. She's also worked in the political field as well. 

She has an incredible fashion sense styling actors and actresses from all over. Crystal has managed to build a name for herself not only as an artist but has branched off into other paths to expand her brand. It has paid off. She has created her beauty and haircare line, Unapologetic is a hair care line just debuted in April 2026 this spring also featuring products that will help girls and women to maintain their natural curly texture, curly hairstyles, natural hairstyles, and women with relaxed hair as well. Crystal’s products are designed to be more affordable for her clientele. To get more information on her brand and hair products visit www.orshaircare.com 

 3. Beyonce Gisselle Knowles-Carter born on September 4, 1981 in Houston, Texas she’s no stranger and not her first time joining the beauty business. Beyonce grew up in the beauty business not only participating in beauty or talent pageants as a little girl. Her mother, Tina Knowles is an entrepreneur, fashion designer, and author. She owned a beauty salon in Houston, Texas. Beyonce has learned a thing or two about cleanliness, maintenance, the proper beauty products for all women who were walking in the door of her mother’s hair salon to the ones who just needed conditioning, wanted more growth, or had different hair textures. In 2025, all while touring for the Cowboy Carter tour, she came out with a whiskey brand, Sir Davis after her great- grandfather, Davis Hogue who was a former prohibition era farmer and moonshiner. She also debuted Cecred hair products. Her products were featured in Allure magazine last year in 2025 as one of their top beauty selling products people are loving the flexible hold spray, wrap & set foam, mousse, and silk glaze that keeps away those “flyaways” for your hair. Her hair care line starts around $20-$200. The $200 is for bundles those are for our hair care professionals or those who may have bigger families and larger families of females too. I guarantee if “Queen Bey’s” stamp of approval is on this product it will succeed and thrive. Her natural dark brown tresses we know are honey blonde or bright blonde too. She has shown in videos that yes her natural long hair is protected and cared for with Cecred. So yes if you want to trust a multi-billion dollar babe with hair care experiences. You may want to bet on this woman. Visit http://www.cecred.com 

 4. I have written about this woman before but just wanted to include her as one of the top beauty and hair care lines for women with natural and curly coils. Tracee Ellis Ross born on October 29, 1975 in Los Angeles, CA who is part of the Ross family she’s one of Diana Ross and Robert Ellis Silberstein’s daughters. She created Pattern a product for girls and women to maintain their natural curls. When you are on set as an actress under hot lights, you may have several red carpet events, interviews, auditions, and other performances to attend. Your hair will go through the ringer sometimes. So she wanted to create a product for women when they have their downtime and are taking care of their hair. They have a product to lean on too. Visit http://www.patternbeauty.com . 

 5. Alani “La La” Vasquez- Anthony born on June 25, 1982 in Brooklyn, NY now this lady I have written about her a couple of times she does not slow down. Her brand continues to expand in media, fashion, beauty, actress, author, she published two books “Power” and “The Love Playbook”, she’s an entrepreneur, and more. “LaLa” who we know started out as a vee-jay with MTV for the tweens and teens favorite TRL “Total Request Live” shows. She has grown her brand and created her rice water product, Inala which is (Alani her first name backwards). It is used for breakage, damage, protein restoration when our hair may need a great treatment after different hairstyles, too much dryness, tight hairstyles, or more. Rice water has been used for centuries but in the 21st century young millennials and business minded people have expanded the rice water secrets for women and men who want to treat their hair. Visit 

http://www.shopinala.com for more information. 

 

 6. Selena Marie Gomez born on July 22, 1993 in Grand Prairie, Texas has become another woman taking her brand to the next level she has earned billion dollar babe status. If you hear me mention “Billion Dollar Babes” I am talking about powerful women who continue to dominate the Forbes Magazine list as one of the most successful self-made women. It is an achievement remember women we have had to fight for equality in the workplace, our own businesses, and all different industries. Anytime a woman has earned wealth on her own measure. I am behind it 1,000 percent and want other young girls, teens, and women to aspire to that. For them to know their education, value in this world should always be a consideration when doing business. Definition of a BDB-A billion dollar babe is a woman who has earned money on her own terms, her own efforts, not through any contributions from a partner, parents, but all on their own merits, achievements, their own ideas, and vision. (see also : Million Dollar Babe, Boss Babe). I am joking but I admire women who don’t just rest on their talents, they want to continue expanding their dreams, their vision, brand, and want to go to the next level. Rare Beauty has made over a 700 million dollars within the last year. I remember seeing Selena’s Rare Beauty posters in front of Sephora stores. I knew she was killing the beauty game when she reached that level. Visit http://www.rarebeauty.com  

 

 7. Rihanna Robyn Fenty born on February 20, 1988 in the islands of Barbados is a singer, actress, mom of 3, an entrepreneur of two major successful businesses: Fenty Beauty and Savage X Fenty. Rihanna is one of those women who is a muse for inspiring artists, designers, perfume brands, and yes fashion. It seemed like a natural fit for her who looks like a model and happens to be a spokeswoman of Dior Perfume. It was genius for her to come out with her own fragrance too. “Bad Gal RiRi” has continued expanding her brand as well. Her clothing line has taken off like a rocket. I can’t wait to get a few pieces myself. Visit www.savagex.com and www.fentybeauty.com 

 8. She is part of hip-hop music, reality television, and fashion royalty. Ming Lee Simmons born on January 21st, 2000 in New York City, NY is the eldest daughter of Kimora Lee Simmons’s 6 children, and Russell Simmons first born has become a household name all on her own. Going into the family business and taking her fashion vision to the public. Last year she released her first product, Boulangerie perfume mist came out last year the packaging gorgeous, sweet fragrances that remind you of warm vanilla, cherries, coconut, pistachio, macarons, caramel, and strawberries. All of her fragrances come in body oil, body cream, and perfume mist. Ming Lee is following not only in her mother and father’s footsteps of entrepreneurship, fashion, and creative innovations. She’s also following in her older cousins footsteps, Vanessa and Angela Simmons. Her older cousins also have had successful bus

iness ventures as well. There is something about the Simmons family and gene pool they all have that persistence, drive, and business sense in their blood. To visit Ming Lee’s website www.boulangerie.com

 9. Cashmere Nicole her story is inspirational a woman who has fought some personal health battles, financial battles, a single mom who found a way to bounce back. Cashmere created and came up with a product for women that is feminine, fun, and lasts a long time. She created Bakerie Beauty has the cutest packaging with “Snackaroons” blush, a pinch of flour blush, and matte lip whip wand. Her products have sold a whopping 14 million globally in 130 countries and is thriving as we speak. This product is booming for consumers and people are loving it. Products are cruelty free, vegan free, and gluten free as well. No testing on animals, no wheat, gluten products included within the ingredients as well. Her brand has been seen in Vogue magazine and her products are sold in Ulta Beauty, Target, CVS, Amazon, and on her website at  Visit http://www.beautybakerie.com 

 10. Last but not least is the Tik Tok entrepreneur, television reality star of “The Belle Collective: Birmingham”, and social media boss babe out of Birmingham, Alabama is Stormi Steele was born on August 3rd, 1988. Stormi is taking over with her brand, Canvas Beauty. She’s taking over with her brand selling and has even teamed up with fellow cosmetic brand owner, Lala Anthony. I love this two bosses supporting each other in the beauty/fragrance industry says a lot. You need a team of people aside from your family and friends to support you. So it’s great that with their knowledge and experience they teamed up together to support Lala’s products and vice versa. Stormi has earned over several million in sales through Tik Tok and her website through promotion. Visit http://www.canvasbeautybrand.com. 

All of the ladies in the beauty industry are dynamic, innovative, vivacious, and ambitious you are DIVAs.You are incredibly talented, gifted, and have ideas for women that are transformative and have seen results.