MTV's all grown up 40 years of music television celebrates August 2021

 

I am a huge fan of MTV I have early memories as a pre-teen and teenager getting ready to head to Catholic school in my middle school and high school years watching MTV early in the wee hours of the morning. Catching up on my latest favorite pop stars videos. The video to me was always the icing on the cake when you have a recording artist who is successful or just starting out in the music industry. You want to find a way to get your artist to connect with their future fans right away. The song on the radio may catch your attention but the video captivates you. It’s what you’re going to remember right away when you first see this new person on the music scene. I think my earliest videos I remember during my era growing up is the 1990s. I am an eighties baby but a nineties kid so my era was the Michael Jackson, Madonna, Prince, David Bowie era when I was born and when I came into my pre-teen years it was the pop explosion and Latin explosion. 

I was watching N’SYNC, Backstreet Boys, Britney Spears, Enrique Iglesias, Jennifer Lopez, Marc Anthony when I was growing up this was when we went from the pop explosion to crossing over into Latin Pop and then we were also finding a new era of R&B/Hip Hop as well. This was an amazing time with music the late 1990s into the early 2000s because people were writing songs and coming out with videos frequently showing their creative and visual expression of videos. This was also during a time when technology was booming so not only could you see the videos on television but now online on MTV’s website and other platforms. The mid-2000s is when we all began the crossover into the digital age and videos were shown on what is now social media sites, websites, and on television. MTV has evolved from its infancy with just videos focusing only the artist and a bright green screen. Now it’s developed and evolved into a fully-grown adult with diversity, with social consciousness, some integrity, some rawness, and chutzpah. MTV’s development has changed many lives of its viewers and the recording artists, television personalities, radio personalities, VJs, producers, actors, actresses, reality television stars, and more. It now has reality television shows, featuring lifestyles across the globe, can communicate with all of their viewers around the globe, and acknowledges other continents like Europe, Asia, Australia, and more.

 This television network doesn’t discriminate they make sure to keep the inclusivity with every artist or person featured on their television series and more. Every time a new artist  whose video is submitted to the producers and staff ‘behind the scenes. What would we do without this amazing network that taught us about new fashion, sneakers, sunglasses, dance crazes, celebrity lifestyle shows like Cribs, or how the video was actually made by our favorite singers, rappers, producers, directors, and bands? What they had to do while they were on the set of the video and how when that director said “Cut and it’s a wrap”. You got a chance to see the world premiere of the video for the first time. I used to get excited about seeing that. Now fast forward we don’t just see the video and sit around the living room

to watch it. Now we see the music videos on our cell phones and laptops even rapidly . We are able to connect to our favorite celebrities instantly through social media and social media promotion quickly, effectively, and see what they are coming out with right away. I am sure many of the stars who have graced us with their television presence in the past 40 years through (1981-2021) can definitely tell us some stories of what was happening behind the scenes, at events, parties, spring break sessions, trips, and more. You have to do a whole series on MTV itself just to see what happens daily from the past to the present. They have redefined spring break culture, music culture, lifestyle, fashion, homes, and more. They have opened doors created opportunities many of us probably never even imagined. A little imagination can open up a world of possibilities and MTV created not only careers they created a brand that will stand the test of time and beyond. Happy Birthday to one of my favorite television networks breaking barriers and created the MTV generation. MTV Networks celebrates it's fortieth anniversary this year on August 1st, 2021. Here are a few videos as we go down memory lane. 

Visit http://www.mtv.com and http://www.viacom.com  for more information and follow them on all social media platforms.