Monday, January 2, 2023

“Pepsi Halftime Superbowl Show-The Bad Island Gal Ri Ri is coming”







I was in Italy I was about 18 when this happened on summer vacation learning beginner’s Italian one of my best friends and I we walk into an Internet Café in Florence. This was Summer around July of 2005 so my friend she’s online instant messaging talking to her boyfriend and family. I am on my computer checking e-mails  from my family, talking to friends, family, and everything. 

Thank goodness fast forward now we have Instagram, Facebook, and Twitter. Back then it was e-mail and AIM or instant messager to connect with your people...but anyway that's beside the point.  I see this beautiful Caribbean tall woman come on a screen dancing, singing, and she looks young. Turns out she was she's about 17 years old.

We look up and MTV Europe is playing a video. I look at the screen I see this woman up on a television screen singing “Pon de Replay” and her name is Rihanna, Robyn Rihanna Fenty was on the screen. I love these moments in my life because when you see someone on screen you know this is going to be a moment. I have had a lot of those magical moments when you see a musician and you know this person is going to be a star. 100 percent I am not kidding you my intuition was on point. 





If you come along with me on this musical journey when you fast forward and jump into your time machine now 18 years later this multi-platinum and multi-hyphenated artist has grown immensely as a musician, recording artist, entrepreneur, and entertainer. I see the evolution of this artist because you’re amazed, you respect, and are inspired by who they have become. The music industry has changed since 2005 when she first made her first music debut to the world with her first album “Music of the Sun”. Social media evolved, technology, promotion evolved not just with hands on physical promotion but the digital age  blossomed and grew where music can be seen visually, audio, downloaded, and streamed. In her 20 plus career she has been able to connect with her fans on all platforms.

One of my favorite moments I remember early in my career during my internship at Universal Music Group. I was sitting down at the administrative assistant, Jasmine’s desk. It was early winter I am going to say February 2007 I am sitting at the desk working something for my boss and the staff. I heard this drum intro I heard Jay-Z rapping.  and this girl singing “You have my heart….and we’ll never be worlds apart” and it was the introduction to her song, “Umbrella”. There was a special moment happening when I feel chills, goosebumps, the hair standing on my neck, and then I know boom…this is it. This is another big moment and this is going to change her career. Umbrella was on the charts for 33 weeks and was number 1 for 7 weeks on the Billboard Music charts. She has had 14 number 1 hits, 32 top 10 hit songs, 63 songs featured on the Billboard Music charts. Do you remember these hits, “Rude Boy”, “Disturbia”, “Work”, “Take A Bow”, “Only Girl in the World”, “Live your life” featuring T.I., “Stay” ft. Mikky Ekko, “We Found Love” featuring Calvin Harris, “S&M” ft. Britney Spears.

 

Now with 9 albums under her belt, she has added actress appearing in films like “Battleship”, “Home”, “Ocean’s 8”, and many more films to come. Also with a 2019 Billboard Icon music award, countless

   



MTV awards, and more. In her 20-year plus career she has also added mogul with her beauty brand, Fenty Beauty to the list, her lingerie line, Savage Fenty, and this past spring in May just added mother as a title to her personal life with her boyfriend fellow musician, ASAP Rocky. How does this woman do it all is the first question I would ask her and next are you excited and ready to be on one of the world’s biggest stages and platforms? I would also say it has been a 6-year hiatus with her own music. Rihanna did take the time collaborate with other recording artists and musicians during that period but she focused on her adding her businesswoman hat to her world at the same time. She collaborated during that time with Bryson Tiller, DJ Khaled, Eminem, and has also many collaborations with her label mates from Roc Nation, Jay-Z, Kanye West, Wale, Sir Paul McCartney, and Calvin Harris. The hits continue to come over and over. Rihanna just teamed up with the Wakanda Forever soundtrack and was featured on “Lift Me Up” was released to the public in November of 2022. The Rihanna Navy has been asking and begging “Bad Gal RiRi” for a new album since her number one hit album, “Anti” in 2016. I believe her next album is 100 percent coming and will be on the way especially after she prepares for this show coming in 2023. Get ready to go back down memory lane, to celebrate, to party, this beautiful, amazingly talented millennium icon of the 21st century. The woman has had so many countless hits, collaborations, remixes, and continues evolving her brand and titles. Give it up for RiRi. I know many of you are excited just as I am too. Congratulations! Get ready to party 2.12.2023 with the millions of fans at the Superbowl or on your big screen television in February. 

For more information...visit www.apple.com and Apple Music, For more information on tour dates, new music, please visit www.rihannanow.com  and for more information on the Super Bowl game, teams, the show, and more visit  www.nfl.com  and visit www.rocnation.com 

 


   

  

 


 








 














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