Tuesday, December 15, 2009

"The Cake Boss is Taking Over Hoboken"



Inside Carlo’s Bakery located between Washington Street and First Street in Hoboken, N.J. The Carlo’s Bakery staff is busy and when I say busy they are very occupied at the moment. There are people running around, some people are scurrying over the front of the counter taking orders, some are assisting other customers on the opposite side of the bakery. Others are running around trying to find their customer’s order on their cake pastries, cannolis orders, and what else they need at the moment. When you first come into the bakery you think oh it’s really nice it’s just a bakery. ( Image of Carlo’s Bakery) No, it’s not just a bakery actually this bakery has become the landmark of Hoboken, New Jersey. Customers are outside down the street trying to get inside and see what all of the fuss is about.
This bakery has become a major success due to the star, Buddy Valastro of TLC’s reality television show, “The Cake Boss”. Buddy Valastro has become a major hit with the public he has designed and made cakes for everyone from A-list celebrities to regular “average Joes” , Britney Spears, Gayle King (Oprah’s best friend), television host, Wendy Williams, and Ralph Lauren’s daughters, Dylan Lauren’s store “Dylan’s Candy Bar” located in New York,NY . Valastro also designed a cake especially for the opening of her store. He even did yours truly birthday cake last month which turned out absolutely beautiful. He put my picture on it and my favorite color pink was part of the icing with multicolored sprinkles. (Image of Chloe Riccardo’s birthday cake by Buddy Valastro)
He has become a hit success and I don’t think anything is going to stop him now. I just went back in Carlo’s and let me tell you he was doing an interview for a magazine when I wanted an interview with him. It was unbelievable because it showed the power of success can really take over. He is tied up and I am not the only one who wants a story with Valastro.
The one thing I noticed was how everyone there is really a team player when it comes to Carlo’s. The staff is so large that they all take turns doing different jobs. I noticed he is a very family-oriented person so that plays a major part in how he deals with his business. He wants his family to continue on with the business and keep it going for generations to come.
Carlo’s Bake Shop is an Italian-American bakery that was established in 1910 and Buddy’s father and mother both became the owners in 1964. When Buddy’s father passed away he took over at the tender age of sixteen in 1992.
The pastries at Carlo’s are divine and amazing I have ordered three cakes from Carlo’s and have eaten many pastries. The stuff is delicious and it isn’t overpowering or fattening. Everything is fresh, delicious, and sweet to the T. I have had his raspberry tarts, vanilla, and chocolate cupcakes, and he made a delicious strawberry and vanilla custard cake inside for my birthday and my mother’s birthday cake. He has done almost my whole family’s birthday cakes so he is a very talented and a creative baker. I highly recommend him for future use.
Buddy Valastro Jr. grew up in Little Ferry, New Jersey he is the only son of Mary and Buddy Valastro, Sr. and he has four other sisters: Maddalena “Madeline” Castano, Lisa Gonzalez, Mary Sciarrone, and Grace Faguno. The family has kept the business with all close relatives including cousins, husbands, brother-in-laws, sisters –in-laws, and more are apart of the team. While his parents were running the bakery Buddy Jr. learned how to manage the bakery and when his father passed he became the primary baker and he took over. He would come to the bakery when he was young and it helped him to run it and he became owner after his father left it to him.
Valastro has a natural talent and his team helps him as well with the designs he comes up with for his sketches and designs for his cakes. He has come up with some amazing cakes one of my favorite cakes he made was a cake in the shape of an engagement ring and he has never had any culinary training he learned everything from his father but he picked everything up himself. He is extremely talented he can make a cake out of every object or anything you can think of when you sit down with him or his staff.
The television show “Cake Boss” made its debut this spring of 2009 with Valastro and his family coming to the airwaves on TLC. It has become a big hit from watching to the point people are stopping literally in front of the bakery to get their pictures taken every single day. Lines are wrapped around the front door and literally are going down the street because of his success. Valastro does not seem to mind the attention he said he feels overwhelmed but he loves it though. He’s proud to be a hometown celebrity of Hoboken. He did say that he would love his children to also continue on with the bakery and become apart of it. Any person who loves to have fun , loves sweets, loves to celebrate life and family they should be apart of Carlo’s Bakery. He just wants to be known as a person who loves his family and works hard. He wants his viewers to take this message away from watching his show.
“Follow your dreams and never give up everything starts out small before it becomes big.”

I think this message sums up everything that Carlo’s, “Cake Boss”, and what every person’s dreams are really about. It’s such a small significant thing to you but once you make it a reality it can become huge. Valastro has become such a hit success he has three billboard posters around New Jersey on Newark Avenue in Hoboken, New Jersey. (Image of Billboard on Newark Street in Hoboken, NJ) . There is also a billboard with him covered in flour, white chef coat, and a pleasant smirk on 47th and Broadway in front of the Virgin Mega Store and where the New Year’s Eve ball drops. (image of Billboard on 47th and Broadway) The location is too perfect for him his billboard is right in the heart of Manhattan where all the most tourists come. He is guaranteed a spot in the limelight. People are guaranteed to know his face and look him up. The Cake Boss is taking over Hoboken and also the tri-state what’s next the world? Buddy Valastro does not seem like he will be a 15- minute famer he’s going to be around for a long time rolling in dough, money, and fondant. I believe this is only the beginning of his success we will see what comes next for Valastro, his family, and the success of the show.

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